Identity design for Fear is Overrated, the practice of a social psychologist & coach based in Amsterdam.

The brief

Fear is Overrated is there for the young urban professionals that want to do it all: the perfect career, traveling the world, join every party, work out, eat healthy and in the meantime plan out the future. When these ambitious women & men ask too much of themselves, lose focus and experience an overload of choice, FIO offers a listening ear and advice on how to regain control of your life.

With the launch of the new practice, an identity was required that reflects the spirit.

The approach

The aim for this logo design was to convey the message in a subtle and elegant way. The word ‘fear’ is set in thin type, but casts a big shadow, making it seem bigger than it actually is.⁣


Currently we're making good work for a wine label that likes to travel and a friendly energy company that delivers warmth from deep within the earth.

Interested in working together? Don't hesitate to reach out, we're always eager to hear your story.


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